Deliverability first
Warmed domains, engaged-segment sending, balanced text-to-image, list hygiene. Unglamorous work that decides whether anything else matters.
5+
years in CRM
lifecycle + deliverability
70+
brands managed
DTC & eCommerce
3¼ yrs
average retainer
clients stay
3
clients, maximum
so the work stays sharp
The part of the funnel you own
You rent your traffic. You own your list.
Every channel you pay to reach customers, you're renting. CPMs climb, algorithms change, ad accounts get flagged — and since iOS 14 you can barely see what's working. Your list is the one audience that's actually yours.
Meta
Paid social
Rented
Google
Search & shopping
Rented
Marketplace
Their storefront
Precarious
Email · SMS · WhatsApp
Retention & CRM
Owned
Acquisition fills the bucket. Retention is whether it holds. Most brands spend almost everything on the first and almost nothing on the second — then keep buying new customers to replace the ones they already paid for and let drift.
What good looks like
Done properly, it looks like this.
Email's the surface. The core is retention — reactivation, repeat orders, the customers who keep coming back.
Behavioural automations
Your customers buy in a rhythm. Predictive timing catches each one before they drift — welcome, replenishment, winback — triggered by what people do, not a calendar.
Matched to the journey
Launches, education, stories — the right message for where each customer is. For one brand, we grew repeat customers while leaning less on discounts.
Email that talks back
One plain-text question to a list everyone had written off brought back 266 replies — a "dead" segment that was wide awake.
The retention surface
Automated flows
Welcome, abandoned checkout, post-purchase, replenishment. Revenue while you sleep.
Calendar campaigns
Drops, launches, seasonal stories — planned monthly, approved by you.
SMS · Telegram · Discord
For the messages that can't wait for an inbox.
Back-in-stock & launch alerts
The one email your customers are actively waiting for. Zero persuasion needed.
Service recovery
Catch the unhappy order before it becomes a public review.
Reactivation & winback
Waking the buyers everyone else wrote off.
Repeat orders
Timed to how your customers actually reorder, not to a calendar.
Loyalty
Points, perks, and reasons for your best customers to stay that way.
Questions
What happens next.
What's the next step?One email. That's it.
You send me your store URL. I take a view-only look at your account, and within a week you get a short Loom: what's working, what's leaking, what I'd do first. No deck, no discovery call required.
What if we don't want to work together after?Then you keep the audit.
Implement it in-house, hand it to your current agency, ignore it — it's yours either way, and there's no follow-up sequence chasing you. If the honest answer is that you can fix things without me, the audit says so.
What does working together look like?Depends on your setup — there's a usual shape.
It depends on where your account is, but the first two months are usually deliverability, the automation build-up, and campaign strategy. After that we revisit and shape the rhythm around what's working for your case. Everything runs through a Notion calendar you approve; updates come as Looms — calls are optional and usually skipped, because the Looms are faster for both of us.
What does it cost?The audit is free. The rest depends on your account.
The audit costs nothing and comes with no strings attached. If we work together afterwards, I quote after the audit, once I've seen inside. Because you're paying one person instead of an agency's overhead, I usually come in at around half of what an agency charges for the same work.
Do you need access to our account?If you have one, view-only is enough.
If you already have an email platform, view-only access is enough for the audit. Nothing changes without your approval, and you can revoke it the moment we're done. No account at all yet? Then we start from a conversation instead.
How I work
One operator. Zero hand-offs.
A typical agency
Retenso
Who you talk to
An account manager, relaying to juniors.
The person doing the work — strategy to send.
Roster
Dozens of accounts.
Three, hard cap. One spot open.
Cost
Office space and layers of management.
About 2× cheaper. One retainer, no hand-offs.
Scope
Email. Everything else is an upsell.
Email, SMS, WhatsApp, subscriptions, post-purchase — wherever retention lives.
Meetings & approvals
A weekly "convince-me" call.
Async Looms. You approve every send in a simple Notion calendar.
Reporting
A 40-slide deck nobody reads.
Two paragraphs, the numbers, next month's steps.
Reviews
What clients say.
Five-star reviews from email & CRM projects.
"Stam customised our CRM to our exact needs and significantly improved our workflow — all ahead of schedule. He flagged issues before they became problems and gave us insights that improved client satisfaction."
"Very analytical — he adapts each email based on what the last one taught us. He even went above and beyond to give feedback on our existing flows. Will hire again."
"His creativity shines through in every campaign, and the attention to detail is awesome. Our open and click-through rates have seen a significant boost since he came on board."
"Stam's expertise has significantly enhanced our marketing. He's great at managing email — delivering high-quality strategies and executing campaigns flawlessly. Highly recommend for any Klaviyo needs."
"One of the best email marketers on Upwork — and I'm extremely picky. His designs are simply beautiful, and we've increased our revenue month over month working with Stam. Hire this guy."
"Stam customised our CRM to our exact needs and significantly improved our workflow — all ahead of schedule. He flagged issues before they became problems and gave us insights that improved client satisfaction."
"One of the best email marketers on Upwork — and I'm extremely picky. His designs are simply beautiful, and we've increased our revenue month over month working with Stam. Hire this guy."
"His creativity shines through in every campaign, and the attention to detail is awesome. Our open and click-through rates have seen a significant boost since he came on board."
Who's behind this
One person, end to end.
Klaviyo Community Superuser, Upwork Top Rated Plus, 5+ years in CRM, 70+ brands. One person end to end — I plan, write, build, and send. Based in Dublin, Ireland.
From the blog
Notes from real accounts.
Deliverability, flows, and the mistakes I keep fixing — written up as I go.
Strategy · Retention
Your customers review every order in public
What they talk about when you're not in the room — and how an email program answers it.
Flows · RetentionFive emails your customers already want
Back-in-stock, batch transparency, service recovery, replenishment, winback — none of them a discount.
Flows · KlaviyoBack-in-stock and drop alerts: catching demand you already created
Sold out isn't lost — it's waiting. The raincheck flow: triggers, inventory wiring, small-stock throttling.
Flows · RetentionThe delivery check-in: the highest-trust email you're not sending
One plain-text question after the box lands catches problems while they're still a private conversation.
Strategy · RetentionEmail marketing for ad-restricted brands
When Meta and Google won't take your money, email carries the revenue. The data on why the inbox works.
Klaviyo · AIHow to brief Klaviyo Composer (before any AI draft sends)
What belongs in the brief, the five checks before a draft ships, and the jobs the agent doesn't get.
Flows · DeliverabilityThe sunset flow nobody wants to build (and why it grows revenue)
Suppressing subscribers feels like burning money. Here's the deliverability math that says otherwise.
Deliverability · Fix-itYou changed your from-address and deliverability tanked
Open rates dropped right after switching sender address? It's almost always DMARC alignment — a ten-minute fix.
Deliverability · DNSDKIM, DMARC and the day your campaigns started landing in spam
Email authentication explained like border control — and why alignment matters more than passing.
Flows · IntegrationsWhy your Placed Order flow never fires
Post-purchase flow shows zero recipients? Your payment gateway is probably skipping the order webhook.
Klaviyo · AIKlaviyo Composer: what the AI campaign agent actually does
What the agent gets right, where it fails, and why one-person teams just got more viable.
Free audit · no strings
Get your free audit.
A complete audit of your retention as a short Loom: what's working, what's leaking, what I'd do first. Implement it yourself, hand it to someone else, or work with me — it's yours either way.
Free, no obligation.