Retention, in practice.
Field notes on Klaviyo, flows, deliverability and retention systems for DTC brands — written from inside client accounts, not from a content calendar.
11 postsFive emails your customers already want (none of them is a discount)
Back-in-stock, batch transparency, service recovery, replenishment, no-discount winback: the five flows that answer questions customers already ask.
All posts
Field notes, twice a weekThe delivery check-in: the highest-trust email you're not sending
A plain-text email after delivery — did everything arrive right? — catches problems while they're private. How to build the flow and route the replies.
Your customers review every order in public. Build your email program from it.
Customers of ad-restricted brands compare every order in public communities. What they talk about, and how an email program answers it.
Back-in-stock and drop alerts in Klaviyo: catching demand you already created
How to build back-in-stock and product-drop alerts in Klaviyo: triggers, inventory checks, small-stock throttling, and the notify-me page that feeds it.
Email marketing for ad-restricted brands: when Meta and Google won't take your money
Cannabis, CBD, vape, supplements: when paid ads are off the table, email carries the revenue. The data on why the inbox works and how to build on it.
How to brief Klaviyo Composer: the checks I run before any AI draft sends
A working method for Klaviyo Composer: what belongs in the brief, five checks before a draft ships, and the jobs I still wouldn't hand to the agent.
The sunset flow nobody wants to build (and why it grows revenue)
Suppressing subscribers feels like burning money. Here's the deliverability math that says otherwise, plus the exact segment logic for a Klaviyo sunset flow.
You changed your from-address and deliverability tanked. Here's the ten-minute fix
Open rates dropped right after switching your sender address? The cause is almost always DMARC alignment. How to diagnose it and fix it in minutes.
DKIM, DMARC and the day your campaigns started landing in spam
Email authentication explained like border control: what DKIM, SPF and DMARC actually check, why alignment matters more than passing, and how to set it up.
Why your Placed Order flow never fires: payment gateways and Klaviyo triggers
If your post-purchase flow shows zero recipients, your payment gateway is probably skipping the order webhook. Here's how to trace it and fix it.
Klaviyo Composer: what the AI campaign agent actually does (and what it changes for one-person teams)
Klaviyo Composer builds campaigns and flows from a prompt. What the agent actually does, where it fails, and why solo operators just got more viable.
What happens next.
What's the next step?One email. That's it.
You send me your store URL. I take a view-only look at your account, and within a week you get a short Loom: what's working, what's leaking, what I'd do first. No deck, no discovery call required.
What if we don't want to work together after?Then you keep the audit.
Implement it in-house, hand it to your current agency, ignore it — it's yours either way, and there's no follow-up sequence chasing you. If the honest answer is that you can fix things without me, the audit says so.
What does working together look like?Depends on your setup — there's a usual shape.
It depends on where your account is, but the first two months are usually deliverability, the automation build-up, and campaign strategy. After that we revisit and shape the rhythm around what's working for your case. Everything runs through a Notion calendar you approve; updates come as Looms — calls are optional and usually skipped, because the Looms are faster for both of us.
What does it cost?The audit is free. The rest depends on your account.
The audit costs nothing and comes with no strings attached. If we work together afterwards, I quote after the audit, once I've seen inside. Because you're paying one person instead of an agency's overhead, I usually come in at around half of what an agency charges for the same work.
Do you need access to our account?If you have one, view-only is enough.
If you already have an email platform, view-only access is enough for the audit. Nothing changes without your approval, and you can revoke it the moment we're done. No account at all yet? Then we start from a conversation instead.
Get your free audit.
A complete audit of your retention as a short Loom: what's working, what's leaking, what I'd do first. Implement it yourself, hand it to someone else, or work with me — it's yours either way.
Free, no obligation.